One of the hardest things for writers to conquer is writing book blurbs.
It’s hard because we “think” the reader needs to know all the details before they buy our book.
Nothing could be farther from the truth.
A reader wants their emotions aroused and to be intrigued and teased. They are on bookselling platforms because they intend to hit that “buy” button. Your job is to entice them to do so on your product.
But how do you do that before they reach the last sentence of your book blurb?
You make them care.
Everything you write in your fiction book blurb should be about the character, including the universe in which they live. As a writer, it is your job to convey to your readers why your character is in the pickle he’s in and why it’s difficult to get out of it, or if, perhaps, he will ever get out of it. You must also let your readers know the possible rewards if he rises above the peril he’s in.
How long should a blurb like this be?
200-250 characters.
What?
Okay, there’s exceptions. But what you don’t want to do is go on and on with long-winded clauses because all that will do is slow the momentum. You must keep your reader hyped up, excited, and twitching to hit that “BUY” button. Don’t concentrate so much on “buzz” words or keywords. Write naturally. And use strong verbs in your blurbs.
And don’t forget the call-to-action at the end of your blurb. For example: “Buy today.” Of, “Don’t miss your chance to experience this journey …”
There are so many more golden nuggets to express about writing book blurbs, but no one explains it better than Bryan Cohen.
Click on the link below and watch an interview with Bryan where he further explains these questions and so much more.
https://www.youtube.com/live/BYbOacJPpIM?si=f0yXBr0TH-vb2DU9
Every quarter Bryan offers a FREE 5-Day Amazon Challenge. Expect homework. They offer support 15 days after the challenge. Go here to find out more:
https://SellingforAuthors.com/Oct
Happy Writing!
Donna B. Comeaux